La chambre des rêves

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Project

La chambre des rêves” is a French boutique selling decoration items for baby bedrooms in order to create trendy rooms, thanks to lovely hand-picked products.​

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My mission was to create the corporate identity and style guide from A to Z. Logo design, typography, color palette, icons, banners, and social media illustrations.

Logo

In order to create the logo, I wanted to work around the image of “dream”. My early drafts were staging a cradle, some stars, the moon, but I have finally chosen to use the sheep.
 
The sheep jumping the fence (replaced by the website name) is a reference to this moment when we fall asleep. The sheep also stick to the animal trend, a very important reference in the childhood world.
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Typography

The handwriting soon became evident when you work on the child theme. So I’ve chosen to create two handwritten fonts for the logo:
 
Feustrusct: a felt pen writing, clean, of which a more structured style counterbalance a more rounded cursive writing. 
 
Cursiva premier: cursive writing, soft with some thickness. The idea was to get closer to handwriting which reminds the one kids learned at school.
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Author: Florian Giorgio

Client: La chambre des rêves

2019